SAPNE 1.0 Week 9 – Branding an d Identity Design with Ms Rajni Gadhvi, Creative Director, Art Director, Ecole Intuit Lab. Ms Rajni spearheaded Facebook online summit of start-ups called Fuel for India, 2020. She has worked with some of the world’s most iconic companies across entertainment, digital media, new economy, technology, and beyond. With…

A Diagnostic Session was hosted by AIC-SMUTBI with Mr Deepaq V Vartak on Go- to-Market Strategy was enclosed with interesting insights into what and how the product should be launched into any market.

HDFC Business Conclave with AIC-SMUTBI An exclusive #BusinessConclave with HDFC Bank was held on 24th August 2021. The objective of the event was to make Startups familiar with financial tools, advisory services, network opportunities, corporate connects etc. Key topics discussed:SMARTUP — a smart solution for startups HDFC BANK STARTUP PRODUCT — Banking Suite and more1….

Government of India celebrate and commemorate 75 years of independence and the glorious history of it’s people, culture and achievements. This Mahotsav “”grand celebration”” is dedicated to the people of India who have not only been instrumental in bringing India thus far in its evolutionary journey but also told within them the power and potential…

Master Class Session — Marketing in a Digital Age with Mr Vedanarayanan Vedantham, SME & Startup Business Head at Razorpay. Mr Veda has diverse global experiences spanning from Digital Marketing, Brand Consulting, Product Management and Business Development. He conducts programs on digital marketing at various top business schools in the country such as IIM Bangalore,…

The diagnostic session discussed Search Engine Marketing and Search Engine Optimisation techniques in detail to improve visibility of the startups. Mapping of keywords for organic growth (in case of SEO) and search volume keywords for ads (SEM) used to grab people’s attention and to put brands on top of people’s minds.