The diagnostic session discussed Search Engine Marketing and Search Engine Optimisation techniques in detail to improve visibility of the startups. Mapping of keywords for organic growth (in case of SEO) and search volume keywords for ads (SEM) used to grab people’s attention and to put brands on top of people’s minds.
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Dr. Kaustubh Ghargalkar, Director & Head of Innovation, Opulent Infotech Pvt. Ltd. shed valuable insight towards the strategy for creating a good product-market fit. Engagement with startups through an example and brainstorm process, mindmapping technique was used to analyze the Ecosystem.
Women Development Cell and Entrepreneurship Development Cell in collaboration with NSS Cell of Sikkim Government College, Burtuk organised “Sensitization Programme on Entrepreneurship and Startup’s for College Student” at Burtuk College. An interactive session led for 150 students from various departments and faculties.
Master Class Session — Marketing in a Digital Age with Mr Vedanarayanan Vedantham, SME & Startup Business Head at Razorpay. Mr Veda has diverse global experiences spanning from Digital Marketing, Brand Consulting, Product Management and Business Development. He conducts programs on digital marketing at various top business schools in the country such as IIM Bangalore,…
Master class @AIC-SMUTBI – The Art of Creating a Pitch Deck with Ms Swati Murarka. Ms Swati is an Investment Professional at Inventus Capital Partners India focusing on Early-stage, tech-oriented start-ups. Inventus has been around for more than a decade and does pre-Series A /Series A investments. Some of the familiar names from the Inventus…
East District Udyam Samaagam
East District Udyam Samaagam Gangtok, March 8 :The two -day east district Udyam Samaagam organised by the District Industries department supported by the Office of Development Commissioner (MSME),Union MSME Ministry and AIC-SMUTBI premises on Saturday. The two day East district Udayam Samaagam organised by the District Industries Centre (East & North) under state Commerce and…
Mentor Clinic – Digital Marketing with Google for Startups On today’s Mentor Clinic Session on Digital Marketing with Ms Rashmi Rani, Marketing Strategist at Google, we had the opportunity to understand #DigitalMarketing in the age of technology and learn about Google Products and Solutions. The session touched upon different Performance Strategies that can help a…