The diagnostic session discussed Search Engine Marketing and Search Engine Optimisation techniques in detail to improve visibility of the startups. Mapping of keywords for organic growth (in case of SEO) and search volume keywords for ads (SEM) used to grab people’s attention and to put brands on top of people’s minds.
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Mr. Ramasubramaniam conducted a compelling session on Growth101 and elucidated various topics on growth mindset, sales and operations management, customer service management, and public speaking. The session was attended by Startup Founders from AIC-SMUTBIF and other stakeholders of the region.
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