The diagnostic session discussed Search Engine Marketing and Search Engine Optimisation techniques in detail to improve visibility of the startups. Mapping of keywords for organic growth (in case of SEO) and search volume keywords for ads (SEM) used to grab people’s attention and to put brands on top of people’s minds.
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One of the major challenges of Startups is in talent retention. In the early stage of the company, the most important resource – “TALENT” is never easily accessible nor do the startup’s have the capacity or the bandwidth to offer market remuneration that will deter the team members leaving in the middle of scale-ups. On…
The Inaugural Program of the 2nd Cohort of the Startup School @ AIC-SMUTBI supported by Atal Innovation Mission Official MISSION, NITI Aayog Official , Government of India andBill & Melinda Gates Foundation was held virtually on 23rd June 2021. The Startup School comprises 20 Startups from #NorthEastIndia. The key objective of the program is to…
On 4th December 2021 AIC – SMU Technology Business Incubator organised a session on FINANCIAL HYGIENE OF A BUSINESS followed by an open house session with Banks and Financial Institutions. The session was attended by Startup Founders, CA Rohit Khandelwal and several banks such as ICICI Bank,@SBI, Axis Bank, Union Bank, YES BANK and HDFC…
Fridays with Founders – Week 13 | Accounting and Cash Flow Management with Mr. Shounak Devasthale. Mr Shaunak Devasthale is the Managing Partner at S.B.Gokhale & Co. with an illustrious experience in internal audits, statutory audits, bank audits, trust audits, taxation loan restructuring, due diligence, corporate, and investment advisory. He has worked with LIC, Asian…
The CEO Roundtable hosted at AIC-Nalanda Institute of Technology Foundation, Odisha organized a discussion to examine the strengths and opportunities, weaknesses and threats of the startup world. The purpose of these discussions is to empower startups from the region. Various points were examined including issues and challenges being faced by startups and the entrepreneurial ecosystem…