Masterclass on AI in Marketing
Masterclass on AI in Marketing
On June 19th, 2024, AIC – SMU Technology Business Incubator hosted a Masterclass Session by Mr. Vedanarayanan Vedantham, Marketing Leader at Microsoft. The session focused on the role of Artificial Intelligence (AI) in Marketing.
As a seasoned marketing expert, he shared insights in the HealthifyMe case study, where he held the position of VP Marketing. He highlighted the early version of Ria, an AI-driven virtual nutritionist that helped overcome scalability challenges in the health and fitness startup. This innovation improved user engagement and conversions. By further using targeted marketing, younger demographics were converted to paid users for the smart plans they offered. Beyond the case study, Mr. Veda Vedantham emphasized the importance of precise audience targeting on platforms like LinkedIn, especially for B2B marketing. He discussed the benefits of personal branding and thought leadership in building market credibility, specifically when targeting decision-makers and influencers.
The session was attended by 35 startups of AIC – SMU Technology Business Incubator. The startups gained an understanding of creative optimisation, customer insights, content creation, and marketing automation, enhancing their marketing strategies through AI. We would like to express our gratitude to Mr. Vedanarayanan Vedantham for providing this insightful session.
