Mentor Clinic – Digital Marketing Session 2 with Google for Startups On the second session of Mentor Clinic – Digital Marketing with Ms Rashmi Rani, Marketing Strategist at Google, we explored the 5 Steps of Digital Marketing along with various Google Tools such as Google ADs, Google Analytics, Think with Google, Google Trends, Google Search…

Startup School 2.0 Demo Day Startup School 2.0 is a 4-month program by AIC – SMU Technology Business Incubator in collaboration with Wadhwani Foundation specifically designed for early-stage startups. Its main focus is on the Art of Pitching and crafting a perfect pitch. On 30th and 31st of August, we conducted a Pitching workshop to…

The diagnostic session discussed Search Engine Marketing and Search Engine Optimisation techniques in detail to improve visibility of the startups. Mapping of keywords for organic growth (in case of SEO) and search volume keywords for ads (SEM) used to grab people’s attention and to put brands on top of people’s minds.

IGNITE A gathering led to empower entrepreneurs to recognise, discover, and network with the startup community was held at AIC-SMU TBI. With the goal of igniting the spark of innovation, collaboration, and growth, IGNITE was graced by the presence of Mr. Niranjan Demanna, VP, CSR HDFC Bank, Mr. Utkarsh Mishra, Global Innovation, Hero MotoCorp, and…

Digi-SAPNE 2.0 Roadshow at Mizoram Digi – SAPNE Roadshow was conducted by AIC – SMU Technology Business Incubator at the Tharthilthlentu – TiLi incubator in Aizawl, Mizoram on 30/10/2024. The event was attended by over 30 founders who came together, sharing their ideas and experiences. It provided a valuable opportunity for entrepreneurs to delve into…

XR Startup Program Summit The XR Startup Program Summit was held at India Habitat Centre, New Delhi on 26th July 2023. The program welcomed startups from four implementation partners of the XR Startup Program. Sir Nick Clegg, Former Deputy Prime Minister, UK, and President, Global Affairs, Meta, Mr. Jeet V. Vijay, CEO MSH, MeitY, Mr. Sunil Abraham, Public…