Mentor Clinic – Digital Marketing with Google for Startups On today’s Mentor Clinic Session on Digital Marketing with Ms Rashmi Rani, Marketing Strategist at Google, we had the opportunity to understand #DigitalMarketing in the age of technology and learn about Google Products and Solutions. The session touched upon different Performance Strategies that can help a…

On 25th February, 2022 the National Startup Awards 2022 Sensitisation Workshop for Sikkim was held by Invest India in collaboration with AIC- SMUTBI Foundation. The Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry, conceptualized the ‘National Startup Awards’ tostrengthen the startup ecosystem in the country. These awards recognise and reward…

One of the major challenges of Startups is in talent retention. In the early stage of the company, the most important resource – “TALENT” is never easily accessible nor do the startup’s have the capacity or the bandwidth to offer market remuneration that will deter the team members leaving in the middle of scale-ups. On…

Master Class Session — Marketing in a Digital Age with Mr Vedanarayanan Vedantham, SME & Startup Business Head at Razorpay. Mr Veda has diverse global experiences spanning from Digital Marketing, Brand Consulting, Product Management and Business Development. He conducts programs on digital marketing at various top business schools in the country such as IIM Bangalore,…

Building Innovation and Startup Ecosystem NITI Aayog Two-day Peer learning Workshop on “Building Innovation & Startup Ecosystem for North-East” is the second workshop in the series for building startup ecosystems. A fireside chat featuring our innovative startups was hosted alongside Dr. Chintan Vaishnav, Mission Director of AIM and NITI Aayog Atal Innovation Mission Official. The…

Mr. Ramasubramaniam conducted a compelling session on Growth101 and elucidated various topics on growth mindset, sales and operations management, customer service management, and public speaking. The session was attended by Startup Founders from AIC-SMUTBIF and other stakeholders of the region.