XR Startup

A program to discover, nurture, and accelerate
XR technology startups across India.

Implementation partner


Meet the XR Startups

  • MeMeraki Retail and Tech Pvt Ltd
  • Awpara Technologies Private Limited
  • Akumen Artificial Intelligence OPC Private Limited
  • peAR Technologies (DVDP Technologies Private Limited)
  • Avidia Labs
  • Turbit Mixed Reality Services Pvt. Ltd.
  • BrickAr ( White Pebbles Construction Tech Pvt. Ltd )
  • Aveti Learning
Applications are now closed

Benefits of the Program

Grant of ₹ 20,00,000 during the course of 6-month program

Mentorship by industry experts and researchers

Access to a network of potential strategic partners and investors

Opportunities to participate and present at industry events

Access to technology and infrastructure support


  • Early stage startups building products or solutions (software applications, services, or hardware) based on XR technologies
  • The startup should have at least 1 full-time founder
  • The startup should be in the prototype/ minimal viable product/ pre-revenue stage
  • Startups registered with the Department for Promotion of Industry and Internal Trade (DPIIT) or eligible and willing to be registered with DPIIT
Applications are now closed

Key target outcomes

  • Increased revenues
  • Increased valuation
  • Follow-on investments
  • Refined version of products

Program timeline

Application Start Date
August 2022
Application End Date
September 2022
Notification of Results
January 2023
Commencement of 6-month Accelerator Program
January 2023
Note: Dates/ timelines are subject to change. Kindly check this site regularly for the latest information.


Amit Choudhury

Co-Founder lenskart.com (CHIEF MENTOR)

Achyut Chandra

Experienced leader in commercializing business innovation and curating co-create engagements for clients. (Open Innovation) • Ecosystem technology architecture evaluation for innovation business cases (Finding the right first use case) • Helping frame and prioritize the right problem statements that are required to get started for a disruptive innovation journey (Innovation/ business consulting through tech enabled ideas) • Product management and business development for homegrown technology incubation initiatives, web and mobile. (IP Dev) • Partnerships/ target scouting with open innovation ecosystem and internal capability teams to drive design thinking led implementations on Deep Tech. (CorpVen) • Development of perspectives and strategy on technology innovation for industry, viz. Healthcare, FinTech, e-Comm, Media, SaaS, Education, Gaming and Aviation through research, CxO stakeholder consultations and organisation wide implementations.

Anand Gurnani

An ecosystem builder, a digital transformation accelerator, an immersive technologies expert & evangelist, a passionate teacher & a serial entrepreneur. With these strengths garnered over 27 years of his career, and applying it with a single minded focus & zeal, Founded VAMRR Technologies in Oct 2016 VAMRR has two business segments; both focused on "Digital Transformation in the Immersive Age" and delivering value via the application of emerging technologies.

Gulshan Purswani

Gulshan Purswani, Delivery Head at Robert Bosch Engineering and Business Solutions. AR/VR & Customer Experience. Responsible for delivery of Solutions entailing Mixed Reality, CRM, & eCommerce portfolios. Gulshan has been with Robert Bosch Engineering and Business Solutions for over 6 years. A Chartered Accountant with close to 20 years in the trade, he brings a unique mix of business and technology to solve industry problems. In addition, he has completed the Executive General Management Program from IIM, Bangalore. Gulshan is also responsible for defining the technology roadmap, thought leadership and the partner ecosystem development. He was instrumental in conceptualizing and developing the ‘Digital Workshop’, a unique workshop management system by Robert Bosch Engineering and Business Solutions, designed to act as an end-to-end solution for automotive workshops. As an Expert on Enterprise scale applications, he is currently working on various products in Customer Experience and Mixed Reality domains and works closely with global customers to accelerate their journey towards a better customer experience.

Ms. Sneha Harinder

Emmy Award Nominee for United States Golf Association (USGA) 2021 Augmented Reality App for the U.S. Open at Torrey Pines and U.S. Women's Open at The Olympic Club has been nominated by The National Academy of Television Arts and Sciences for a Sport Emmy Award in the “Outstanding Interactive Experience”.

Prashant Agarwal

Over 12 years of international experience in varied semiconductor & digital technologies, application domains and roles, including 6+ years in driving R&D/product strategy, business and technology development, and customer interfacing. Strong & broad technical background complemented with entrepreneurial experiences and commercial acumen. Currently leading product, business and M&A strategy for sensors at TE Connectivity. Previously, managed technology transformation and strategy initiatives at Verisure, and R&D programs in sensors & actuator technologies at imec. Also led/managed product-business-IP strategy development & execution, and raised funding for internally incubated venture as Entrepreneur-in-Residence at imec.

Raman Talwar

Raman is a well decorated, top-rank holder and a multi-award winning Masters in Chemical Engineering with Honours in Research (MEng. Hons.) from the University of Manchester (UK). On the back of some ground breaking research work in a specialist domain, he has received prestigious accolades from the university and several nominations from industry during his time in England. Whilst taking on challenging assignments ably testifying his impressive technical and transferable skill-set, he has the experience of working for some of the world’s most respected FTSE-100 companies in the FMCG, Engineering Consultative and Process Design industries. His core interests lie in the development and application of process simulation and optimization models to solve real world problems. He also takes a keen interest in the field of computer-aided design and development of process safety solutions applicable across a range of industries including oil & gas, pharmaceutical and chemicals.

Sanjeeb Behera

Experienced UX Design Manager and XR enthusiast. Skilled in Design Thinking and applying User Centered Design principles to solve problems and create better user experiences. Currently leading XR initiatives in Europe, advocating and delivering XR solutions to solve real-life business and human challenges. During my time with HCL, I have the privilege to manage a global design and creative team, including experience designers, service designers, visual designers, usability experts, product designers and project managers.

Vinay Hegde

With more than 20 years of experience in product development & software architecture. Areas of expertise are IoT (and embedded systems), Large scale networks (and internet protocols) and large scale data processing and management. He has worked both as a technical contributor (IC roles) and also leadership leading large teams across continents that developed complex software products in Ad-tech, developer tools, Content delivery networks, Analytics, IoT, e-commerce and logistics.

Knowledge partners

Frequently Asked Questions

Eligible startups can click here to submit the application form and provide the required information such as startup details, a pitch deck (link to an indicative format can be found here funds raised etc. Reference copy of the application form can be downloaded from here.

Startups working on Extended Reality (XR) technologies that fulfill the eligibility criteria mentioned above and detailed in the terms and conditions, available here can apply.

T&Cs of the Accelerator can be found here.

AIC-SMUTBI will establish a 3-member panel to evaluate and select the applications. Applications will then be discussed with the steering committee established by Meta in collaboration with MSH. Selected startups will be informed by AIC-SMUTBI. For detailed information, refer to T&Cs.

Applications will be evaluated based on the below criteria:

  • Does the product/ solution have a high degree of innovation/ novelty compared to any existing products/ solutions?
  • Will the product, if commercialized, achieve a positive societal, economic, environmental impact and business opportunity at scale?
  • Capability and potential of the startup team in XR technology

In the event of a tie between two applicants for one spot, capital raised from external sources will be considered. For more details, refer to T&Cs.

10 startups will be supported and provided with the program benefits. In order to avail them, the selected startups must attend, participate, and complete the 6-month accelerator program.

For any further information, drop an email to contact@smutbi.com

Yes, pitch days will be organized as part of the 6-month accelerator program to provide access to potential strategic partners and investors to all the startups.

No, you can apply to only 1 implementation partner under the XR Startup Program. For further details, refer to T&Cs.

All the program benefits mentioned on this page above shall be made available to the selected startups by AIC-SMUTBI. For further details, refer to T&Cs.


AIC-SMU Technology Business Incubation Foundation nurtures and incubates early stage entrepreneurial ventures based on technology and innovation by providing infrastructure, mentorship and seed grants to promising young entrepreneurs to pursue their dreams of starting their own venture. AIC-SMUTBI persistently encourages young entrepreneurs to hone their skills in generating valued human resources rather than the traditional manpower that feeds need of the industry.

Get in touch
Phone - +91 7063819616
Hours of contact - 9:00 AM - 5:00PM (All working days)