Welcome to a world where ancient wisdom is infused with modern aesthetic.
ASAL is an authentic, traditional, handcrafted skin care brand with its foundations in the ancient science of Ayurveda. A pioneer of Luxurious Ayurveda, today we are trying to become the quintessential Indian beauty brand that combines the ancient beauty rituals of Ayurveda with a stylish, modern aesthetic for a more relevant emphasis on efficacy, sensorial experience and pleasure of usage.
If You Cannot Eat It, Do Not Use It On Your Skin
We believe that beauty products made of living substances such as plants or their extracts, are balanced by nature and contain the vibratory energy that constitutes life. These contain all the purifying, nutritive and balancing properties necessary to nurture the skin and for eternal beauty. They are the perfect foods for the skin.
Farming and planting has been inherent in the DNA of the company to give back to nature what we take from it, which is also the very premise of Ayurveda.
Clean, Cruelty Free Beauty